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Tonya Bakritzes

Managing Director, Marketing, S2G Ventures


Tonya Bakritzes is Managing Director of Marketing for S2G Ventures where she oversees brand strategy, marketing and communications and provides strategic guidance to the fund’s portfolio companies.

Tonya has over 20 years of experience working in the technology industry delivering large-scale digital solutions across a variety of industries including financial services, energy, education, and travel and hospitality. Her past work includes business planning, consumer research and strategy development, marketing campaign planning, execution, and optimization; and designing, building and supporting enterprise-scale platforms. Tonya has worked for digital agencies and consultancies as a strategic advisor for clients and spent five years delivering digital programs at J.P. Morgan Chase in the Treasury Services division.

Tonya was the Chief Marketing Officer for Isobar US, a global digital agency, where she led the agency’s marketing strategy and execution of all marketing and communications activities. During her tenure, Isobar was recognized as a five-time Leader in Gartner’s Magic Quadrant for Global Digital Agencies with the highest score for completeness of vision. She also won several industry awards including Fast Company’s Most Innovative Company in AR/VR and Cannes Lion Grand Prix for Digital Craft.

Tonya is passionate about the potential for technology and innovation to improve lives. She has been a champion for the advancement of women in technology during her tenure as the executive sponsor of Isobar Women’s Initiative. She received a bachelor’s and master’s degree in engineering from the University of Michigan.